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Washington Auto Show, Feb 04-Feb 08 »Lincoln announced the debut of the MKS full-size sedan at the Los Angeles Auto Show. The car’s clean, understated design continues a new direction at Lincoln, expressed in both the recently launched MKZ and the highly anticipated MKR. It’s a direction that is about “refinement rather than ostentation,” says Peter Horbury, Ford’s executive director of Design, North America.
Highlights of this direction that are evident in the MKS include the strong beltline, horizontal headlamps, and a pronounced “bow-wave” grill that is a nod to Lincoln’s heritage. “Lincoln MKS is a luxury car that doesn’t need to shout,” observes Horbury. “It captivates with a whisper.”
The new model also recognizes the role of technology and innovation in bringing luxury to the American car buyer. To this end, the vehicle incorporates SYNC, a fully integrated, voice-activated in-car communications and entertainment system for mobile phones and digital music players. The MKS comes with a 3.7L V6 engine generating 270 horsepower and 265 lb-ft of torque. It will be available with either Front- or All-Wheel Drive as a 2009 model.
All product launches should be with the good stuff first to validate the car as world class. We know that the standard model will be the big seller but launch with some sizzle!
The interior is also very nice, and I think looks and feels much richer than what is portrayed in the net pictures.
HOWEVER, and I have to throw this in. The fit and finish leave some room for improvement. On a car that can easily reach into the $40k range, I expect more. On the model at the show, the trunk wasn't straight, with it being flush with the rear quarter panel on the left but raised on the right; the molding around the rear drivers side door was peeling away from the frame; etc. These are small and nit-picky I suppose, but again, if I am going to shell out $40k of my hard-earned money for a car, I expect superior fit and finish.
That being said, if these things were fixed, and a few small changes were made to the interior, such as a more appropriate speedo and tach (those included are too plain and a bit out of touch with the rest of the interior), then I would say Lincoln has a worthy competitor to any other luxury brand.
The interior does feel rich. The car looks beautiful on the outside. It isn't a driver's car, from what I have read, but then again, 99% of the people that buy driver's cars never use them for what they were designed. So as a luxury hauler, I would say the MKS is very worthy. It isn't my kind of car, but if I were in that market it would be on my top list.
Good job Lincoln. Keep it up.
Where is it written that a luxury car should be small? This comes from the automobile pundits, who seem to think that every well-appointed car should be little and boxy. NOBODY in auto history ever produced more beautiful automobiles than Pierce-Arrow, Packard, Lincoln and Caddy. If someone wants a huge luxurious automobile, why can't that person have one if he/she can afford it without being looked upon as frivolous
I'd have to say this looks better than ANYTHING that comes from Japan, and even some things from Germany.
American cars are the way to go.
Lincoln has 8.6k preorders now, this car means the comeback of Lincoln.
FMC -- here is a hint 1) Don't launch a car 9 Plus months before it will be available, 2) Don't launch it with an underpoweredengine and finally 3) Don't launch tell people about the Eco-Boost engine (the one that the car should have been launched with) 18 months before you can own one.
By the way the much touted 20" wheels won't be available for production until October -- almost a year after they started making a big deal about them. Doesn't say much for FMC when it takes them a year to procure wheels.. They have even taken them off the MKS sight as an orderable optin. Well done....
Also has anyone heard when the EcoBoost engine would be available for order? Ford's criptic "within a year of launch" could put it as far out as next fall is deliveries don't begin until August/September.