
It is the oldest of all auto exhibitions, with a legacy stretching back to 1898. But the Paris Auto Show is never anything but future-focused, setting the tone for the rest of the auto show season and highlighting the challenges of tomorrow’s auto market.
Expect excitement around the Ford Motor Company stand. Ford will preview the 2009 Focus RS, the high-performance compact car that’s already in high demand. They’ll also show off Ford Individual versions of the Mondeo, giving European car buyers a suite of custom options for the popular vehicle. They’ll introduce a 2009 Ford Fiesta panel van. And, most promising of all, they will unveil the 2009 Ford Ka, bringing the favorite city car up to date with Ford of Europe’s “kinetic design” approach.
Also watch for the debut of Volvo’s diesel-powered, fuel-efficient DRIVe lineup, and for the premiere of Mazda’s Kiyora city concept car, a water-inspired design featuring a new generation of engine technology. We’ll follow these developments — and more — throughout the two-week Paris event.